How Video Production Can Bring Visitors To Your Site And Increase Conversions

It's official. YouTube is now the world's second largest search engine, behind only the Internet Juggernaut: Google. And not only are more searches conducted on YouTube than are conducted on Yahoo and Bing combined, all of the major search engines are focusing more heavily on displaying quality videos in their results.

Putting a professional video on your website used to be an extremely expensive exercise, with no guarantees that your video would be seen by anyone on the Internet. Now, professional companies are able to deliver quality video productions to small businesses at a fraction of the cost normally associated with video production.

A good website video production is one that showcases both your products and your business. Even if you have never seen your self in front of a camera before, a strong video production company will be able to script, direct and produce a quality video that will clearly convey your marketing message to your customer and invite them to learn more about your products.

Once your video has been produced, you will be free to use your video anywhere that you choose -- including your marketing material and on your website. Imagine the difference a professionally produced video on your website will make to the impact of your business on your website visitor. If a casual searcher has found your website, it is likely that they will also be visiting your competition... Website video is a proven way to make your site stand out from the crowd.

Of course, your video does not only need to be displayed on your site. With a range of video search engines on the Internet today, your video can be added to literally dozens of websites; significantly increasing the likelihood of your video being seen by your target customer.

Regardless of what company you choose for your video website solution, it is also important to ensure that they can also demonstrate their ability to properly promote your video production and put it in front of your audience.

While many people are familiar with the concept of search engine optimisation, "video optimisation" is a relatively new concept.

Video optimisation is the process of making your video more attractive to the search engines and serving your video production to potential customers that are searching for your products and services. Not only will your video rank more highly in the major video sites like YouTube, but it is very likely that your video will be prominently displayed on the very first page of Google, Yahoo and Bing.

As the Internet becomes larger, it is becoming more and more important to have a compelling point of difference to make your website stick in your customer's mind. A website video from a professional company is one of the most powerful ways to make your message heard.

Aussie Website Video Productions is a new media company that specialises in creating professional video productions for small and medium sized businesses Australia wide. To learn more about how to make video production [http://www.aussiewebsitevideoproductions.com.au] work for your business, visit us today:

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