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02/12/2022 14:15:29
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Alice Brown (IV07796001)
Messages: 86
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While talking about the ROI comparison between SEO and PPC then let’s read. SEO is the complete strategy to improve the ranking and visibility of the web page or website in search engine result page. And PPC is a type of online advertising where users pay a publisher every time someone clicks on ad. SEO and PPC both are effective ways to drive traffic to website. However, SEO is a long-term investment as it will take time for the website to appear in search result. It is also because it will take time for Google to rank the website and also audience to engage with the content and product.
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