A budding entrepreneur needs to figure out who the target audience of his product is. The promotion strategy should be based on the behavioral characteristics of the target audience. A startup website is a tool for achieving business goals - the very goals that you set in your advertising strategy. In order for the site to do what you want it to do, you need to complete several important points, learn more about how to properly create a site for startups.
Entrepreneurship involves a lot of knowledge and risks. Therefore, never stop educating yourself and applying this knowledge in your business. For example, bizop provides quite a lot of excellent information. Personally, my advice to you is: be prepared for unnecessary costs!