Looking for some advice/tips on buying jewelry...

I'm buying my girlfriend a pair of earrings this Christmas. I'm a very frugal fellow and a smart spender in general, but when it comes to jewelry, I'm clueless. She wants yellow gold earrings that are sort of small hoops (circular shape). She's not too picky and she'd genuinely be happy with anything, but for that very reason, I want to spoil her. I know it's not smart to go after the brand names (e.g. Tiffany's) because they're marking things up 80%+ by default. So I went to a local, independent store and looked around. The pair I liked were priced at $600 (it had diamonds in 'em). The saleswoman, in a whispering tone, asked me if I had the 50% off coupon from the paper. I didn't even know about it. So she basically told me to get my hands on one and come back. The thing I found a little strange is that they have a coupon for 50% off anything in the store. You'd think it would be great news, but I intuition flagged it as shady. I know stores do this; they offer some significant discount, but they just raise the price on the sticker.

Hello. The most important and simple piece of advice I can give you regarding jewelry selection is that you should first of all try to find a good jewelry store and I think ItsHot will suit you perfectly.
The bottom line is that if you buy jewelry from a reliable jewelry store, you will definitely not be sold a fake or low quality piece.
In general, I hope my advice will be useful to you.

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